Bought a self-pubbed YA by mistake on my Nook. I say "by mistake" because I seriously am VERY CAREFUL to check out publishers before I make a purchase. Not that all SP books suck per se, but...well, chances are they're not what I'm accustomed to reading--and, as I buy very few books lately, I am CHOOSY, okay? 12 pages into it (though I had my suspicions after 2 or 3) I finally thought, "Wow, this really sucks! Who published it?" So I checked. Oh dear. Lesson learned, I hope.
Any indie author has to constantly fight the stereotype that every self-published book ever is poorly formatted, full of typos, and overall not written very well. Unlike all those traditionally published books that never have a single typo and are all so awesome it would be impossible to pick one above all others for an award. Ahem, that was sarcasm if you didn't get it.
The thing is, every stereotype is built around a kernel of truth. The sad fact is there are plenty of indie authors who don't know how to edit or format. They simply scribble something down and then put it up on Amazon, Smashwords, etc. and wait to collect their millions of dollars. Or they show it to their wife/husband/mom/dad/friend/cat who equally knows nothing about professional writing--except the cat, but since cats are jerks it will refuse to say anything.
To get into the Wayback Machine here for a second, there was a "Seinfeld" episode where Jerry and George are playing pick-up basketball. One of the other guys on the team accuses George of being "a chucker" because instead of passing, he gets it and shoots it. Ie, chucks it. (Hooray dated references!)
That's really what people who don't edit their book are: chuckers. Like George they don't really bother trying to get anyone else involved or take any time to look for a good shot; they just grab it and hurl it at the basket. Ie, onto Amazon, Smashwords, etc.
Maybe it's not because they're dumb or lazy or selfish. Maybe they're just ignorant of how to make their book better. The problem is all of us pay the price for it. See the comment above. The problem then is people think, "Ugh, self-published books are all terrible, therefore THIS self-published book must be terrible."
The worst part is there's nothing you can do about it. No matter how much you edit the book the fact it's self-published for most people instantly means you've got two strikes before they even start reading--to mix my sports metaphors. So if you do miss one or two little things they'll say, "HA! I knew it!" Again because traditionally published books never, ever have a typo. Yup.
Is there a solution? Not really an immediate one. The best you can do is be a good citizen. Revise to the best of your ability. Have other people who are somewhat knowledgeable read it. If you can swing it pay for an editor. There are articles all over the place on how to format your book; go look those up so it doesn't look like crap. And even after you post your book, go back and reread it every so often. You'd be surprised how many things you can miss even when you've read something four or five times.
Whatever you do, don't be a chucker.